Worcestershire have launched a new gold club crest designed specifically to mark their 150th anniversary year in 2015.
The crest will replace the traditional green and black coloured shield for the next 12 months.
It encapsulates facets of the history of the club since its launch in 1865 and will help to give a specific identity for a landmark year in Worcestershire’s proud history.
Players will wear the crest on their shirts for County Championship matches and it will be also be incorporated into replica shirts as part of an exclusive 150th anniversary range of merchandise.
Worcestershire Commercial Director Jon Graham said: “We wanted something the people could identify with. With 2015 being the 150th year of Worcestershire CCC, we needed to create an indentity just for this year.
“It is right we’ve got a clear identity for the 150 years so people can understand this isn’t just another season. It is a big thing for the club and it warrants something from a marketing perspective that we can have as our core identity.
“But what we tried to do with the crest, logo, shield itself was look at the history and not just do a 150 year logo without having any thought or meaning into it.
“Anything you do with a new brand, there has to be a story behind it. Every part of this crest has a meaning.”
Worcestershire earned promotion to Division One after finishing behind Hampshire in the second tier last season.
